“Red Robin”: Logo

Tool

Adobe Illustrator, Adobe Photoshop

Challenge

To generate a logo based on the shape of an animal, using techniques of abstraction and simplification of the shapes.

Solution

Geometric and simple shapes were used to create the abstraction of the Red Robin bird, obtained through the deep observation of the anatomy and trying to capture the essence from this animal. The logo is also versatile and is presented in grayscale and reverse versions.