Adobe Illustrator, Adobe Photoshop, Adobe Indesign
Camp Xpress is a non profit community youth social group. The community is launching this coming Summer season of 2016 in Vancouver. The camp attendees will be kids from 12 to 16 years old. The goal of the camp is to teach the kids how to integrate nature and technology in a beneficial way for our future.
The LOGO was designed to be simple, memorable, timeless, versatile and appropriate for the audience. It is a combination of universal icons and a wifi signal as a way to represent the spirit of the community.
The BRAND GUIDE covers aspects such as Identity, Primary and Secondary logo, logo Specifications, Palette, Typography, Do’s and Don’t s, Applications, and Graphic Elements that complement the logo. The tone of the Brand Guide also transmits the spirit of the Brand, explained in a very light but responsible voice.